Customer service is all about how well we are able to connect with our customers.To boil it down to its essence -do your customers like you? It’s more important than you may think. The truth is, customers will forgive a lot of things that go sideways if they like us.

One company that makes a huge effort to ensure it’s high on the likeability scale is Canada’s WestJet. Here is a great April 1 Video they released that illustrates the kind of personality they like to project: Real, human, and fun too be around. Brilliant!