
Customer Experience Tip: Lose the rules
It’s a case study in how to lose a customer. Think long and hard about doing things that will cost your customers.
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It’s a case study in how to lose a customer. Think long and hard about doing things that will cost your customers.

We are excited to announce the Top 10 Customer Service Stories from 2025!
Every year, Belding Training collects hundreds of examples of outstanding customer service from around the world. We use these as reference points to highlight customer service skills in our customer service training programs, and real-life support examples in our CX consulting practice.
Here is out annual Top 10 Customer Service Stories from 2025! This is a list of awesome and inspirational customer experiences that highlight the difference we can make to the people around us.

Don’t ask “What is the ROI of customer experience?” A better question is, “Are you ion or are you out?”

The story is always the same whenever a new survey is released about customer service. Telcos, Banks and Utilities consistently top the list for complaints and customer dissatisfaction. The big question is, why? Most of these companies spend a lot of time and money in training and development, so what is causing this seemingly chronic problem? There are three primary reasons:

Your efforts to improve your customer experience might actually be a customer experience killer. And the issue is more common than you might think.

This may have been my most memorable moment in the Happiest Place on Earth!

Here are the 10 Best Customer Service Stories of 2023.These experiences are invaluable in illustrating what outstanding customer service looks like — and what leaders should strive for.

The trust factor in customer loyalty can’t be overstated. If you don’t treat your customers with care, they will stop caring about you.

CASE STUDY: How to Lose Trust With Customers Here’s a Classic Example of How Companies

You can’t say ‘I’ll be loyal to customers only if they are loyal to me first.’ That’s not loyalty – that’s a contract.”