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The Outstanding
Customer Service Blog

Your ultimate guide to Outstanding Customer Experience

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Category: Customer Service
Customer Service 2025 Burger King
Annual Top 10 Best Customer Service Stories

The Top 10 Best Customer Service Stories of 2025

We are excited to announce the Top 10 Customer Service Stories from 2025!

Every year, Belding Training collects hundreds of examples of outstanding customer service from around the world. We use these as reference points to highlight customer service skills in our customer service training programs, and real-life support examples in our CX consulting practice.

Here is out annual Top 10 Customer Service Stories from 2025! This is a list of awesome and inspirational customer experiences that highlight the difference we can make to the people around us.

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Big businesses don't care about customers
Customer Experience

Why Big Businesses Fail At Customer Service

The story is always the same whenever a new survey is released about customer service. Telcos, Banks and Utilities consistently top the list for complaints and customer dissatisfaction. The big question is, why? Most of these companies spend a lot of time and money in training and development, so what is causing this seemingly chronic problem? There are three primary reasons:

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Why internal customer service is important
Customer Service

Why You Should Care About Internal Customer Service

Perhaps the most neglected aspect of customer service is internal customer service. It’s unfortunate, because it plays a pivotal role in an organization’s ability to create outstanding experiences with its external customers. Without it, even the best customer-focused initiatives will eventually falter.

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Attitude is more important than words
Customer Service

It’s Not The Words. It’s the Attitude.

Despite what the agent said, he didn’t see a thing. He wasn’t listening, didn’t care, and wasn’t particularly engaged. It was also obvious that he was reading from a script—which only made things worse.

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