
Why Should We Be Kind to Difficult Customers?
There are a lot of payoffs to being kind, particularly in difficult situations. One thing is for certain – being kind never makes things worse.
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There are a lot of payoffs to being kind, particularly in difficult situations. One thing is for certain – being kind never makes things worse.

Truly outstanding customer service leaders — those who manage and supervise customer-facing teams — instantly stand out in the workplace. Their teams are cohesive, with engaged employees and a vibrant workplace atmosphere. Productivity is high and turnover is low.

Don’t ask “What is the ROI of customer experience?” A better question is, “Are you ion or are you out?”

The story is always the same whenever a new survey is released about customer service. Telcos, Banks and Utilities consistently top the list for complaints and customer dissatisfaction. The big question is, why? Most of these companies spend a lot of time and money in training and development, so what is causing this seemingly chronic problem? There are three primary reasons:

Breaking bad news is the hardest part of any job. Whether we’re just the messenger or the ones who actually made the bad-news decisions, it’s not fun.

Perhaps the most neglected aspect of customer service is internal customer service. It’s unfortunate, because it plays a pivotal role in an organization’s ability to create outstanding experiences with its external customers. Without it, even the best customer-focused initiatives will eventually falter.

Despite what the agent said, he didn’t see a thing. He wasn’t listening, didn’t care, and wasn’t particularly engaged. It was also obvious that he was reading from a script—which only made things worse.

when a customer’s swearing becomes forceful or persistent, it crosses a line that is fairly easy to recognize. What should you do? The answer really depends on why they started swearing in the first place.

Your efforts to improve your customer experience might actually be a customer experience killer. And the issue is more common than you might think.

Here’s a customer service rule you can absolutely take to the bank: Don’t be a jerk. Really—just don’t.
There is no benefit and no justification—ever—for making a customer feel like an idiot. It serves no purpose and only creates negative outcomes.