
The ROI of customer service
What is the ROI of customer service? It’s a great question. It’s also a bit of a trap, because most of the answers you’ll get aren’t helpful.
Training for Customer Service & Leadership Development
in Canada | USA | Asia | Europe
Home » Customer Service

What is the ROI of customer service? It’s a great question. It’s also a bit of a trap, because most of the answers you’ll get aren’t helpful.

We are excited to announce the Top 10 Customer Service Stories from 2025!
Every year, Belding Training collects hundreds of examples of outstanding customer service from around the world. We use these as reference points to highlight customer service skills in our customer service training programs, and real-life support examples in our CX consulting practice.
Here is out annual Top 10 Customer Service Stories from 2025! This is a list of awesome and inspirational customer experiences that highlight the difference we can make to the people around us.

There are a lot of payoffs to being kind, particularly in difficult situations. One thing is for certain – being kind never makes things worse.Â

Truly outstanding customer service leaders — those who manage and supervise customer-facing teams — instantly stand out in the workplace. Their teams are cohesive, with engaged employees and a vibrant workplace atmosphere. Productivity is high and turnover is low.

Don’t ask “What is the ROI of customer experience?” A better question is, “Are you ion or are you out?”

The story is always the same whenever a new survey is released about customer service. Telcos, Banks and Utilities consistently top the list for complaints and customer dissatisfaction. The big question is, why? Most of these companies spend a lot of time and money in training and development, so what is causing this seemingly chronic problem? There are three primary reasons:

Breaking bad news is the hardest part of any job. Whether we’re just the messenger or the ones who actually made the bad-news decisions, it’s not fun.

Perhaps the most neglected aspect of customer service is internal customer service. It’s unfortunate, because it plays a pivotal role in an organization’s ability to create outstanding experiences with its external customers. Without it, even the best customer-focused initiatives will eventually falter.

Despite what the agent said, he didn’t see a thing. He wasn’t listening, didn’t care, and wasn’t particularly engaged. It was also obvious that he was reading from a script—which only made things worse.

when a customer’s swearing becomes forceful or persistent, it crosses a line that is fairly easy to recognize. What should you do? The answer really depends on why they started swearing in the first place.