5 Must-Read Books on Customer Service
Here are five books that can help you boost your customer service skills and improve your relationship with your customers.
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Here are five books that can help you boost your customer service skills and improve your relationship with your customers.

Belding Training is a top corporate training company focused on employee training, leadership training and enhancing workplace culture.

One waitress. One (very bad) mistake. One poor management decision. How many thousands of dollars will be lost in the ripple effect of this?

This was one my all time favorite chapters to write in all of my books. In Chapter 21 of The Journey to WOW, the executive team at Household Solutions gets a first-hand glimpse at why customers don’t like them. I think it is an experience every single one of us have had. These are the kinds of experiences so many people in leadership are unaware of in their own organizations.

Customer-focus begins at the top of an organization. I’ve seen too many companies where “customer service” and “customer experience” are just talking points. Words on a mission statement. Yet they can’t understand why customers aren’t loyal. This is an excerpt from chapter 24 of The Journey to WOW, where Cameron learns a valuable lesson about corporate attitude.
When writing The Journey to WOW, I tried to create a story that would be meaningful for everyone involved in creating a customer-focused organization. This is an excerpt from Chapter 17. In it, Maddy describes the attitude everyone needs to begin transforming a customer service culture.

Shaun Belding’s new book, “The Journey to WOW” is one of the top books on customer experience for 2018. A fun and deeply insightful business fable for people who want to achieve outstanding customer loyalty.

United Airlines customer experience is getting so bad, they must be doing it on purpose. Is it really possible to be so consistently bad.
There are many people who will try and tell you that we, as individuals, don’t
Really? Did you just do that? Did you just take a potential opportunity to strenghten a bond with a customer who stays in the area about 25 nights a year, and transfer him to a call centre?