
Is Customer Loyalty Worth The Risk?
You can’t say ‘I’ll be loyal to customers only if they are loyal to me first.’ That’s not loyalty – that’s a contract.”
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You can’t say ‘I’ll be loyal to customers only if they are loyal to me first.’ That’s not loyalty – that’s a contract.”

I learned early in my career that there was no such thing as a “small” customer. One of my company’s very first clients was a small shopping centre who was looking to provide some customer service training for its retailers.

My dentist was a huge inspiration for the last couple of chapters of my latest book, The Journey to WOW. He retired a number of years ago, but I will never forget what he did

What should you do if you’re a customer? Should you just cross your fingers and hope for the best? Sure, you make a point to do business with companies you know will treat you well, but what about all of the other places you spend your money?

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

Belding Training is a top corporate training company focused on employee training, leadership training and enhancing workplace culture.

On Monday, my article on Boeing’s lack of transparency and failure to take ownership came out in Fast Company. Yesterday, Volkswagen dramatically punctuates how brands that own their mistakes win back customer loyalty.
There are two common beliefs about customer loyalty. The first is that loyal customers are
The Science of WOW is ground-breaking new customer service research that speaks to the importance of empowerment, ownership, service recovery and customer service training. Companies will find this a useful resources as they work toward improving their overall customer experiences.

Do lawyers and common sense have to be mutually exclusive?