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The Science of WOW! Customer Service Research is Out

science-of-wowThe Belding Group has just officially released its customer service research on what it takes for organizations to create “Wow” customer experiences.

It’s an interesting perspective that gives companies clear guidance on where they need to focus to create positive conversations about their brand, and reduce the number of negative conversations about their brand.  It speaks to the importance of empowerment, ownership, service recovery and customer service training.  Companies will find this a useful resources as they work toward improving their overall customer experiences.

For more details of the research, visit the customer service research and white paper section at


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