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Your ultimate guide to Outstanding Customer Experience

How transparency improves customer trust

Volkswagen Just Schooled Boeing on Customer Loyalty

Wow! On Monday, my article on Boeing’s lack of transparency and failure to take ownership came out in Fast Company. Yesterday, Volkswagen dramatically punctuates how brands that own their mistakes win back customer loyalty. 

This may be the most brilliant car ad in the last couple of decades. Take a look!

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Internal Customer Service Training

Internal customer service training

Outstanding Training Courses that will:


  • Employee engagement, enjoyment and retention
  • Collaboration, team alignment, workflow and efficiency


  • Communication errors
  • Workplace stress
  • Workplace conflict
  • Employee turnover

Learn more about Belding Training’s globally-acclaimed Internal Customer Service training