Fitness is a highly competitive industry. The ability to engage and retain new members is critical to the ongoing success of a club. Whether it is the sales or front desk team, personal trainers or instructors, you need to be delivering an experience that makes people want to come back – and refer their friends.

The significant increase in competition and changes in business models have created an environment where it is easier than ever for members to change clubs. The most effective way to stimulate loyalty and growth is with a team that has the skill to make each member feel important and at home.