Training for Customer Service , Leadership & Workplace Culture
in Canada | USA | Asia | Europe

Member Service Training Programs For Fitness and Sports

Training Programs That Build Customer Loyalty and Trust

Sports and fitness are highly competitive industries. The ability to engage and retain new members is critical to the ongoing success of a club. Outstanding training is critical for your sales teams, front desk personnel, trainers and instructors. You need to be delivering an experience that makes people want to come back – and refer their friends.

Why does member service training make a difference?

Belding has a tremendous amount of experience in designing and delivering customer service training programs, and have worked with a number of fitness organizations and professional sports teams. Our training courses are designed with success in mind.

How is it different than traditional customer service training?

The relationship that members and seasons ticket holders have with a club is very different than the one they have with  any other organization. They interact with you frequently. They get to know you. They rely on you as their experts and trust that you have their best interests at heart.
Training programs need to be focused on long-term relationship-building skills. Members need to feel that they are at ‘home,’ and surrounded by people who care. You need to ensure they are engaged and interested every time you see them.
These are the only ways sports and fitness organizations can prevent churn and promote positive word-of-mouth.

Belding is the global leader

Belding has worked with some of the best known sports and fitness organizations in the world, and has been a global leader in customer service training programs for over 30years. We’ve worked in 28 countries, including The United States, Canada, Caribbean, Europe, Asia and Africa. Contact us today to learn more about what we can do for you.

The CX Trust Triad for Wireless

Customers want employees that:

  • Care about their best interests
  • Are highly competent
  • Take ownership over customers’ success


This is why customer service training is so important to success in sports and fitness