Could your sales training actually be hindering sales success?
Superstar salespeople in any industry are worth their weight in gold. They can earn their weight in gold too. So why aren’t there more of them? It’s not like there aren’t plenty of training courses around – and it’s not like the payoff isn’t there to get better, so motivation shouldn’t be an issue.
Despite what customer service and sales trainers will tell you, the biggest reason there are so relatively few true superstars in the world of selling is not due to a lack of training.
