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Category: Customer Service
Hiding from customers
Customer Service

The Risk of Hiding From Customers

One of the reasons that I wrote The Journey to WOW as a parable was to try and best capture the profound impact that little things can have on a company’s success. This is a brief excerpt from the book illustrating a practice that almost all large companies are guilty of. They have no idea the potential opportunities they are missing. And what is gained by isolating yourself from your customers?

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Top customer service of 2018
Annual Top 10 Best Customer Service Stories

The Top 10 WOW Customer Service Stories of 2018

Every year we keep our eyes open for the top 10 customer service stories that reflect the very best of organizations and their employees. As with other years, 2018 produced some truly great examples of customer service and are excited about sharing them.

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Customer service wake-up call
Customer Experience

The Customer Service Wake-Up Call

This was one my all time favorite chapters to write in all of my books. In Chapter 21 of  The Journey to WOW, the executive team at Household Solutions gets a first-hand glimpse at why customers don’t like them. I think it is an experience every single one of us have had. These are the kinds of experiences so many people in leadership are unaware of in their own organizations.

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Why customers should care about you
Customer Experience

Why Should Customers Care About You?: Excerpt #2 from “The Journey to WOW”

Customer-focus begins at the top of an organization. I’ve seen too many companies where “customer service” and “customer experience” are just talking points. Words on a mission statement. Yet they can’t understand why customers aren’t loyal. This is an excerpt from chapter 24 of The Journey to WOW, where Cameron learns a valuable lesson about corporate attitude.

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Review of The Journey to WOW
Customer Experience

Video Book Review for The Journey to WOW!

Shaun Belding’s new book, “The Journey to WOW” is one of the top books on customer experience for 2018. A fun and deeply insightful business fable for people who want to achieve outstanding customer loyalty.

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