
Why Should Customers Care About You?: Excerpt #2 from “The Journey to WOW”
Customer-focus begins at the top of an organization. I’ve seen too many companies where “customer service” and “customer experience” are just talking points. Words on a mission statement. Yet they can’t understand why customers aren’t loyal. This is an excerpt from chapter 24 of The Journey to WOW, where Cameron learns a valuable lesson about corporate attitude.







